Rachel Kidwell

Resume

Anchor 1

The "#YouDefineYou" Project - Online-Based Nonprofit geared towards Mental Health, Wellness & Empowerment Issues

Successfully spread awareness, education and resources to communities on topics such as mental health, mental illness, and bullying and suicide prevention through online campaigns.
Maintain a strong social media presence on platforms such as Twitter, Instagram, Facebook, Tumblr and LinkedIn by managing all accounts, sharing relevant content and instructing interns on posts and campaigns.
Post daily on all platforms with original promotional material such as hashtags, pictures, quotes, videos, links, etc. to promote the nonprofit and its mission.
Develop strong community presence through relevant posts, events and recruitment of local members.
Served as Social Media Ambassador for 7 months before promotion

Community Organizer - March 2019-Present

BANGS Shoes - Online Footwear Brand; Remote Marketing & Community Building

Accepted after a rigorous application process of 4000+ applicants with a 40% acceptance rate; then promoted to leadership position (one of 61 chosen out of hundreds of applicants).
Responsible for direct communication with 30-40 Brand Ambassadors with a focus on community building and brand awareness.
Take professional quality photos to post on social media for promotional benefits, complete social media goals focused on marketing the mission and building community, write media alerts and put together online promotional campaigns.
Communicate to potential customers about product value, quality and style.
Part of global online community that works to spread presence and mission of BANGS (20% net profits invest in entrepreneurs around the world) through implementation of marketing campaigns on social media

The Odyssey Community at VCU & Liberty University - Online-Based College Blog Website

Research information related to politics, sports, health, lifestyle and school to develop and pitch stories relevant to local community, with at least one article published a week
Convey news and information in accordance with AP Style guidelines and Society of Professional Journalists’ Code of Ethics, in an honest and objective standard
Successfully expand reach of content by promoting articles through various social media platforms

Virginia Politics Reporter - August 2018-December 2018

iPadJournos program at VCU, partnered with WTVR-CBS 6 - Richmond, VA

Worked with other student reporters for WTVR-CBS 6 to cover Virginia’s 2018 midterm election cycle through published online content and social media use.
Interviewed congressional and senatorial candidates from around VA about campaigns, policy issues, etc.; constituents at campaign events, debates and at the polls on Election Day; covered public events such as campaign rallies and marches, live debates, candidate’s election night parties, etc.
Wrote and published articles, produced supplemental multimedia such as short video packages, took photos for headers and photo galleries and reported events, poll results, etc. live on social media.
Became familiarized with mobile reporting equipment such as iPads, iPad Casters, microphones and mobile editing software such as iMovie.

Radio Anchor/Reporter - September-December 2017

WVCW Student Radio - Richmond, VA

Reported on health, sports, politics, environment and other issues pertaining to the VCU campus and greater Richmond area
Scripted and produced 2-4 minute long radio packages that broadcasted on-air
Wrote weekly local and national news updates for station’s website

Street Team Member (Seasonal) - October-November 2017

The Maine Band Street Team - Richmond, VA

Distributed flyers and other promotional material for upcoming events at relevant locations around Virginia
Promoted events through various social media platforms such as Twitter, Instagram, Tumblr and Snapchat
Acted as liaison to successfully create and maintain relationship with local community concerning the band and upcoming events